Social: Experienced manager of corporate channels on Facebook, Twitter, Instagram, and LinkedIn.
Journalism: Reported industry news, wrote feature stories, and conducted product reviews in the automotive sphere, both print and online.
Campaigns: Well-versed in directing, launching and managing branded content campaigns for major publications and advertisers.
Languages: Chinese (fluent), French
Software: Adobe Creative Suite (Photoshop, Lightroom, InDesign), Microsoft Office, online content management software (Wordpress, custom CMS)
Syracuse University, Syracuse, NY
Bachelor of Arts: Writing
Vermont College of Fine Arts, Montpelier, VT
Master of Fine Arts: Writing & Publishing
Est. graduation: Spring 2019
Freelance Writer, Editor, and Consultant
August 2016 – Present
Successfully transitioned from editorial to sponsored content for multiple clients in August 2016, working with editors from Gizmodo Media, Hearst, and The Guardian, among others. In charge of weekly production, submitting deliverables, and uploading/scheduling posts in respective CMSs. Entrusted by clients to deliver strong and compelling content under deadline, achieved via working with public relations teams, conducting interviews and researching archives.
Link: Case Studies, this very site
Managed weekend content for Road & Track’s online presence. Wrote and published multiple stories per day. In charge of social media (Twitter, Facebook) to drive rapid and continuous site traffic increases. Built, scheduled, and launched multimedia-driven stories within Hearst’s custom CMS. Created a satirical car museum called Our Modest Car Collection, working with a local illustrator in Austin, Texas.
Created coordinated advertising campaigns on social media for local and national businesses. Managed social media accounts for over 20 brands across Facebook, Twitter, and LinkedIn. Analyzed SEO and keyword data to better drive traffic to clients’ websites. Monitored social media activity and responded to customers’ messages. Ensured that clients’ messaging is coherent with current goals.
Link: Rock Candy Media
Facilitated inter-museum property loans while securing exciting new acquisitions. With my team, designed and launched over 25 exhibits with 150 vehicles for the museum’s 2015 reopening. Assisted in cataloging the museum’s extensive library of historical materials. Led research projects, wrote white papers, and participated in exhibit preservation, conservation and restoration efforts.
Reported on industry news and product launches under daily deadlines, while respecting press embargoes. Created and edited multimedia automotive feature stories; interviewed industry figures, wrote experiential articles, and explained advanced technologies in layman’s terms. While working with fleet management and PR teams, coordinated press vehicle loans of all sizes and prices.
Successfully formulated and executed a strategy to drive traffic to relaunched consumer-focused web site. Repeatedly increased month-over-month web traffic and unique view counts through social media campaigns and compelling content. Compiled and analyzed industry statistics to illustrate emerging industry trends. Wrote articles aimed at consumers making buying decisions.