Resume


Skills

Social: Experienced manager of corporate channels on Facebook, Twitter, Instagram, and LinkedIn.

Journalism: Reported industry news, wrote feature stories, and conducted product reviews in the automotive sphere, both print and online.

Campaigns: Well-versed in directing, launching and managing branded content campaigns for major publications and advertisers.

Languages: Chinese (fluent), French

Software: Adobe Creative Suite (Photoshop, Lightroom, InDesign), Microsoft Office, online content management software (Wordpress, custom CMS)

Education

Syracuse University, Syracuse, NY

Bachelor of Arts: Writing

Graduated: 2010

Vermont College of Fine Arts, Montpelier, VT

Master of Fine Arts: Writing & Publishing

Est. graduation: Spring 2019


Experience

Freelance Writer, Editor, and Consultant

August 2016 – Present

Successfully transitioned from editorial to sponsored content for multiple clients in August 2016, working with editors from Gizmodo Media, Hearst, and The Guardian, among others. In charge of weekly production, submitting deliverables, and uploading/scheduling posts in respective CMSs. Entrusted by clients to deliver strong and compelling content under deadline, achieved via working with public relations teams, conducting interviews and researching archives.

Link: Case Studies, this very site


Contributing Editor:

Road & Track

March 2016 – August 2016

Managed weekend content for Road & Track’s online presence. Wrote and published multiple stories per day. In charge of social media (Twitter, Facebook) to drive rapid and continuous site traffic increases. Built, scheduled, and launched multimedia-driven stories within Hearst’s custom CMS. Created a satirical car museum called Our Modest Car Collection, working with a local illustrator in Austin, Texas. 

Link: Blake Z. Rong, author page


Content Strategist:

Rock Candy Media

January 2016 – March 2016

Created coordinated advertising campaigns on social media for local and national businesses. Managed social media accounts for over 20 brands across Facebook, Twitter, and LinkedIn. Analyzed SEO and keyword data to better drive traffic to clients’ websites. Monitored social media activity and responded to customers’ messages. Ensured that clients’ messaging is coherent with current goals.

Link: Rock Candy Media


Curatorial Assistant: 

Petersen Automotive Museum

January 2015 – July 2015

Facilitated inter-museum property loans while securing exciting new acquisitions. With my team, designed and launched over 25 exhibits with 150 vehicles for the museum’s 2015 reopening. Assisted in cataloging the museum’s extensive library of historical materials. Led research projects, wrote white papers, and participated in exhibit preservation, conservation and restoration efforts.

Link: Jalopnik, The Rebirth Of America's Greatest Car Museum, And What It's Like To Work There


Associate West Coast Editor:

Autoweek

November 2012 – November 2014

Reported on industry news and product launches under daily deadlines, while respecting press embargoes. Created and edited multimedia automotive feature stories; interviewed industry figures, wrote experiential articles, and explained advanced technologies in layman’s terms. While working with fleet management and PR teams, coordinated press vehicle loans of all sizes and prices.

Link: Blake Z. Rong, author page


Associate Online Editor:

Automotive.com

September 2011 – October 2012

Successfully formulated and executed a strategy to drive traffic to relaunched consumer-focused web site. Repeatedly increased month-over-month web traffic and unique view counts through social media campaigns and compelling content. Compiled and analyzed industry statistics to illustrate emerging industry trends. Wrote articles aimed at consumers making buying decisions.

Link: Hotel Airstream—We spend a weekend in a $180,000 Airstream Interstate to race $500 cars